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Unintended outcomes of the London 2012 Olympic Games: local voices of resistance and the challenge for sport participation leverage in England

Mackintosh, CI and Darko, N and May-Wilkins, H (2015) Unintended outcomes of the London 2012 Olympic Games: local voices of resistance and the challenge for sport participation leverage in England. Leisure Studies. ISSN 1466-4496

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Abstract

This study was undertaken with five families before, during and after the London 2012 Olympics to examine and explore everyday reactions to the Games on families in the East Midlands region of England. The aim of the research was to build localised accounts of the multiple interpretations, potential impacts and reactions to the Olympics in everyday family household settings. The views, perceptions and interpretations of the Games were gathered through qualitative research methods, using video diaries and, pre- and post-event, group interviews. Findings from the study illustrated diverse reactions to the legacy messages, resistance to policy interpretations surrounding this mega event and a strong sense of regional and financial exclusion from the event. Lessons can be learnt for both policy-makers and event managers in the design of future events that encompass the localised perspectives of those communities and individuals who consume the event beyond direct physical participation. In particular, themes from the data included the importance of regional community involvement of national showcase events, limitations of existing media and web-based information sources, and the everyday resistance to policy messages assumed as taken for granted. It is also hoped that the study will provide lessons for the Rio 2016 Olympics from a local delivery perspective.

Item Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Leisure Studies on 11 April 2015, available online: http://wwww.tandfonline.com/10.1080/02614367.2015.1031269
Uncontrolled Keywords: 1506 Tourism, 1504 Commercial Services
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: School of Education
Publisher: Taylor & Francis
Date Deposited: 08 Oct 2015 10:49
Last Modified: 11 Oct 2016 23:50
DOI or Identification number: 10.1080/02614367.2015.1031269
URI: http://researchonline.ljmu.ac.uk/id/eprint/1591

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