Scott, T and Scott, RP and Stokes, P and Moore, N and Smith, S and Ward, T (2016) "Reconceptualising the Consumer Journey in the Digital Age – An Exploratory Study of the United Kingdom Retail Sector". In: Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment . pp. 2495-2498. (8th Annual Conference of the EuroMed Business Research Institute, Verona, Italy, 16th-18th September 2015, Verona, Italy).
EuroMed2015FinalAbstractSubmission.pdf - Accepted Version
This extended conceptual abstract which describes research that is still in progress provides an analysis of the evolving factors that influence buyer behaviour in the vitally important retail sector. The research originated as a consultancy project concerned with buyer behaviour undertaken on behalf of a specialist Pay Per Click advertising agency in a UK university business school/commercial sector collaboration which then evolved into a research project in its own right.
|Item Type:||Conference or Workshop Item (Paper)|
|Subjects:||H Social Sciences > HF Commerce|
|Divisions:||School of Sport Studies, Leisure and Nutrition|
|Date Deposited:||01 Jul 2016 08:50|
|Last Modified:||01 Jul 2016 08:50|
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