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Perceptions and images of “typical” Australian dishes: An exploratory study

Duarte Alonso, A and Krajsic, V (2016) Perceptions and images of “typical” Australian dishes: An exploratory study. Journal of Foodservice Business Research, 19 (2). pp. 147-163. ISSN 1537-8020

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Abstract

The research investigates the perceived images that “typical” Australian dishes evoke in the minds of consumers, including words they associate with descriptions of typical Australian dishes. A questionnaire designed and distributed among undergraduate students at various universities yielded 561 usable responses. Three predominant responses were associated with typical Australian dishes: grilled/barbequed meats, steaks, and meat pies. In addition, Australian dishes evoked four different images among respondents: positive (related to specific images e.g., barbequed foods), neutral, negative, and food related. Overall, the findings underline a limited knowledge. Consumer education could help broaden understanding and enhance images of the country’s culinary attributes. © 2016 Taylor & Francis.

Item Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Perceptions and images of “typical” Australian dishes: An exploratory study on 06-04-2016, available online: http://www.tandfonline.com/10.1080/15378020.2016.1159890
Uncontrolled Keywords: 1504 Commercial Services, 1505 Marketing
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions: Liverpool Business School
Publisher: Taylor & Francis
Date Deposited: 27 May 2016 08:40
Last Modified: 07 Sep 2017 13:13
DOI or Identification number: 10.1080/15378020.2016.1159890
URI: http://researchonline.ljmu.ac.uk/id/eprint/3683

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