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Stakeholders’ and ‘craft beer tourism’ development

Duarte Alonso, A and Sakellarios, N and Bressan, A Stakeholders’ and ‘craft beer tourism’ development. Tourism Analysis. ISSN 1083-5423 (Accepted)

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Abstract

The growth of craft brewing in many countries is increasingly documented in the academic literature. However, research on this phenomenon, concerning the tourism side, is still limited. This exploratory study contributes to the developing body of craft brewing research, investigating the potential, opportunities and challenges of craft beer tourism (CBT) from the perspective of a group of predominantly micro-brewers operating in three nations. The significance of these entrepreneurs as stakeholders of this burgeoning industry justifies the use of stakeholder theory (ST) as the study’s theoretical foundation; this adoption represents a further contribution of the study. The usefulness of ST is confirmed, with the findings particularly aligning with the descriptive, instrumental, and normative theses. Additionally, different perceptions of the potential of CBT based on country are identified; content analysis provides further support when different forms of CBT that could be developed are identified. The study also underlines various important practical and theoretical implications, and suggests future research opportunities.

Item Type: Article
Additional Information: Indefinite embargo as publisher version only to be deposited. MS 1/07/2016
Uncontrolled Keywords: 1506 Tourism, 1504 Commercial Services, 1505 Marketing
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions: Liverpool Business School
Publisher: Cognizant Communication Corporation
Date Deposited: 01 Jul 2016 08:40
Last Modified: 01 Jul 2016 08:40
URI: http://researchonline.ljmu.ac.uk/id/eprint/3831

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