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Materials Matter: An Exploration of the Curatorial Practices of Consumers as Collectors

Scaraboto, D and Ferreira, MC and Chung, E Materials Matter: An Exploration of the Curatorial Practices of Consumers as Collectors. Research in Consumer Behavior, 18. ISSN 0885-2111 (Accepted)

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Abstract

Structured Abstract Purpose The purpose of this study is to examine the interplay between the curatorial practices of consumers as collectors and the materiality of the collected objects. In particular, this study explores how the material substances of collected objects shapes curatorial practices and how the ongoing use of the collected objects challenges curatorial practices. Methodology/approach Taking advantage of the publicization of once-private collections on social media, we collect 111 YouTube videos created by plastic shoe aficionados. Drawing from visual anthropology and theorizations of materiality, we analyze consumer interactions with the objects they collect. Findings This study’s findings elucidate consumers’ interactions with the material substances of the objects they collect and demonstrate how these interactions shape the ways in which consumers curate their collections, including how they wear, care for, catalog, and display the collected objects. Research implications Our findings have implications for theorization on consumer collections, consumer identity, and consumer participation in brand communities and are relevant for consumer researchers who study the interactions and relationships between consumers and consumption objects. Originality/value of paper This study is the first to re-examine consumers as collectors to extend and update consumer research on the curatorial practices of physical, wearable collectibles. This study sets the foundations for further research to advance our understanding of consumers as collectors as well as to illuminate other theories and aspects of consumer research that consider consumer– object interactions.

Item Type: Article
Additional Information: This article is © Emerald Group Publishing and permission has been granted for this version to appear here (please insert the web address here). Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.'
Uncontrolled Keywords: Collecting; curatorial practices; materiality; plastic; video analysis; material substances
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HF Commerce > HF5001 Business
Divisions: Liverpool Business School
Publisher: Emerald
Date Deposited: 14 Jul 2016 10:00
Last Modified: 14 Jul 2016 10:00
Editors: Rinallo, D and Özçaglar-Toulouse, N and Belk, R
URI: http://researchonline.ljmu.ac.uk/id/eprint/3884

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