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Entrepreneurial intentions in an emerging industry: An exploratory study

Duarte Alonso, A Entrepreneurial intentions in an emerging industry: An exploratory study. Journal for International Business and Entrepreneurship Development. ISSN 1549-9324 (Accepted)

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Abstract

This exploratory study examines entrepreneurial intentions in the emerging craft brewing industry from the perspective of predominantly micro and small craft brewery owners/brewing masters through the lens of the theories of universal values and planned behaviour. In doing so, the study makes a contribution to the existing academic literature on entrepreneurial intentions, micro and small businesses, and craft brewing industry. A contribution is also made by refining the adopted theoretical frameworks to study craft brewing entrepreneurship. Employing content analysis and word association revealed that passion for the craft brewing industry, turning a hobby into a professional undertaking, and professional and lifestyle changes- as compared to financial rewards- are predominant reasons for being involved in this industry. Alignments between the findings and universal values and two of the three predicting intentions was noticed, demonstrating the applicability of these theoretical frameworks in the context of the industry under examination.

Item Type: Article
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions: Liverpool Business School
Publisher: Inderscience
Date Deposited: 03 Feb 2017 09:25
Last Modified: 07 Sep 2017 13:16
URI: http://researchonline.ljmu.ac.uk/id/eprint/4745

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