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The experience of watching baseball games in Korea: an analysis of user-generated content on social media using Leximancer

Chiu, W, Bae, J-S and Won, D (2017) The experience of watching baseball games in Korea: an analysis of user-generated content on social media using Leximancer. Journal of Sport and Tourism, 21 (1). pp. 33-47. ISSN 1477-5085

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The current study explores international tourists’ experiences of watching professional baseball games in Korea. Total 152 reviews posted by tourists on TripAdvisor were analyzed through Leximancer, a computer program used in the qualitative content analysis. The software identified three dominant themes of tourist experiences: the distinctive atmosphere of Korean professional baseball games, the diverse services in the stadium, and fanatical cheering behavior for the team. Moreover, it revealed that international tourists were generally positive toward the culturally distinctive style of Korean professional baseball games. This study suggests that the professional sports of a travel destination can be a form of providing international tourists with pleasurable experiences and a way to learn about the distinctive Korean baseball culture.

Item Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Sport and Tourism on 23rd January 2017, available online: http://www.tandfonline.com/10.1080/14775085.2016.1255562
Uncontrolled Keywords: 15 Commerce, Management, Tourism And Services
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure > GV561 Sports
G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism
Divisions: School of Sport Studies, Leisure and Nutrition
Publisher: Taylor & Francis
Date Deposited: 25 Jan 2017 10:59
Last Modified: 07 Sep 2017 13:12
DOI or Identification number: 10.1080/14775085.2016.1255562
URI: http://researchonline.ljmu.ac.uk/id/eprint/5357

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