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Craft Beer Tourism Development “Down Under”: Perspectives of Two Stakeholder Groups

Duarte Alonso, A and Alexander, N (2017) Craft Beer Tourism Development “Down Under”: Perspectives of Two Stakeholder Groups. Tourism Planning and Development. ISSN 2156-8316

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Abstract

This exploratory study investigates the perceived potential of craft beer tourism (CBT) in Australia, focusing on two important stakeholder groups, commercial and hobby craft brewers, and adopting stakeholder theory (ST). The importance of these stakeholders is primarily illustrated through several forms of CBT development, and perceived challenges. Fundamentally, beer tours, trails, festivals, and combining CBT with other leisure activities emerged as key forms of CBT. Geographic distance, excise taxes, price, and government regulations are the main identified challenges. Associations between the various ST-related theses and the study’s findings are revealed, particularly regarding collaborative efforts to maximise perceived opportunities. © 2017 Informa UK Limited, trading as Taylor & Francis Group

Item Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Tourism Planning and Development on 17th March 2017, available online: http://www.tandfonline.com/10.1080/21568316.2017.1303541
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism
Divisions: Liverpool Business School
Publisher: Taylor & Francis
Date Deposited: 25 Apr 2017 11:27
Last Modified: 25 Apr 2017 11:27
DOI or Identification number: 10.1080/21568316.2017.1303541
URI: http://researchonline.ljmu.ac.uk/id/eprint/6248

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