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Suggesting a Service Research Agenda in Sport Tourism: Working Experience(s) into Business Models

Perić, M, Wise, NA and Dragicevic, D (2017) Suggesting a Service Research Agenda in Sport Tourism: Working Experience(s) into Business Models. Sport, Business and Management: An International Journal, 7 (1). pp. 58-76. ISSN 2042-678X

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Abstract

Purpose: Business models describe how value is delivered to customers/consumers. When considering sport tourism, the focus on delivering value shifts to the sport experiences being offered in a destination. The purpose of this paper was to fulfil a void that links concept of business models to the area of sport tourism management by integrating notions of experience.
Approach: To merge these areas, a review of literature identifies key approaches and missing links. This paper determines research gaps to propose a new holistic research agenda for sport services—specifically relevant to sport tourism.
Findings/practical implications: This paper addresses types of sport experiences, economic dimensions of experiences, and business models to determine capabilities of delivering different types of experiences. These interrelated fields of analysis represent a platform for both academic and business stakeholders to shape the future of delivering sport tourism experiences–based on seeking a wider range of motivations in a specific spatial and activity context.
Originality/value: A series of research questions and proposals are identified to support the need for future research. Extending understandings of experience in relation to consumer demand has the potential to result in practical elements of sought after experiences being incorporated into business models—aimed at delivering service value.

Item Type: Article
Additional Information: Marko Perić, Nicholas Wise, Daniel Dragičević, (2017) "Suggesting a service research agenda in sports tourism: working experience(s) into business models", Sport, Business and Management: An International Journal, Vol. 7 Issue: 1, pp.58-76, https://doi.org/10.1108/SBM-09-2015-0031
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
G Geography. Anthropology. Recreation > GV Recreation Leisure > GV561 Sports
G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism
Divisions: School of Sport Studies, Leisure and Nutrition
Publisher: Emerald
Date Deposited: 09 Jan 2019 11:05
Last Modified: 09 Jan 2019 19:28
DOI or Identification number: 10.1108/SBM-09-2015-0031
URI: http://researchonline.ljmu.ac.uk/id/eprint/6651

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