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Foreign Tour Operators and Travel Agents Knowledge of a Potential Tourism Destination: The Vojvodina Region of Serbia

Mulec, I and Wise, NA (2012) Foreign Tour Operators and Travel Agents Knowledge of a Potential Tourism Destination: The Vojvodina Region of Serbia. Managing Global Transitions, 10 (2). ISSN 1581-6311

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Abstract

Vojvodina is an autonomous region of Serbia, and has the potential to become a successful tourism destination. Twenty years of changes have elapsed since the disintegration of Yugoslavia, and destination planners in Vojvodina are now looking to accommodate visitors and generate service related jobs. The method for collecting data was through survey responses from those in the travel industry. The objective for conducting this research is to analyze the knowledge and awareness of the developing destination of Vojvodina. From here, it is possible to get a sense of the region's awareness, and role tour operators and travel agents act as opinion makers in promoting destinations to their clientele. Results suggest that Vojvodina is not known as a tourism destination among foreign travel experts; furthermore, this would suggest that their clientele base is not informed of this region of Serbia as a tourism destination. Although not known, this is better than having a negative image. With a non-image, tour operators and travel agents then have the ability to creativelymarket and promote an image that will generate further awareness of the Vojvodina region as an emerging tourism destination.

Item Type: Article
Uncontrolled Keywords: 1399 Other Education
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General)
Divisions: School of Sport Studies, Leisure and Nutrition
Publisher: University of Primorska
Date Deposited: 07 Jun 2017 11:36
Last Modified: 08 Sep 2017 04:25
URI: http://researchonline.ljmu.ac.uk/id/eprint/6656

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