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Taylor, MJ, Reilly, D and Wren, C (2018) Internet of things support for marketing activities. Journal of Strategic Marketing. ISSN 0965-254X
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Internet of things support for marketing activities.pdf - Accepted Version Download (352kB) | Preview |
Abstract
Internet enabled consumer devices are beginning to be developed by manufacturers. In this paper, we examine how the internet of things can support marketing activities including customer relationship management, business intelligence and product design. In particular, the research reported in this paper examines how the internet of things can provide communication channels to support targeted marketing for product owners and enhance customer relationship management and product support. In addition, in this paper we examine how data gained from the operational use of internet-enabled devices can support business intelligence in terms of how consumers actually use a product, and can also support new product design in terms what features of current internet enabled products are most commonly used, and how they are used.
| Item Type: | Article |
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| Additional Information: | This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Strategic Marketing on 6Jul 2018 available online: http://www.tandfonline.com/10.1080/0965254X.2018.1493523 |
| Uncontrolled Keywords: | 1505 Marketing |
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
| Divisions: | Computer Science & Mathematics |
| Publisher: | Taylor & Francis (Routledge) |
| Date Deposited: | 11 May 2018 08:21 |
| Last Modified: | 04 Sep 2021 10:31 |
| URI: | https://researchonline.ljmu.ac.uk/id/eprint/8637 |
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