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Collaboration and the Emerging Craft Brewing Industry: An Exploratory Study

Alonso, AD, Alexander, N and O Brien, S (2018) Collaboration and the Emerging Craft Brewing Industry: An Exploratory Study. Journal of Asia-Pacific Business. ISSN 1059-9231

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Abstract

In adopting various elements associated with the theory of collaboration, this exploratory study investigates collaboration in the context of predominantly micro- and small craft breweries. The findings revealed that collaboration within other brewers helped increase product quality, gain basic knowledge of new recipes, and enhance strategic knowledge about the industry. The applicability of the elements related to the theory of collaboration was confirmed. For instance, the element of stakeholders of a problem domain was aligned with the notion that craft brewery operators’ actions, including collaboration, can have significant impacts on the problem domain that brought them together. © 2018 Taylor & Francis Group, LLC

Item Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Asia-Pacific Business on 6/7/18, available online: http://www.tandfonline.com/10.1080/10599231.2018.1490595
Uncontrolled Keywords: 1503 Business And Management, 1505 Marketing
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions: Liverpool Business School
Publisher: Taylor & Francis (Routledge)
Date Deposited: 20 Jul 2018 07:49
Last Modified: 20 Jul 2018 07:49
DOI or Identification number: 10.1080/10599231.2018.1490595
URI: http://researchonline.ljmu.ac.uk/id/eprint/8982

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