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Building an inclusive cycling "movement": Exploring the charity-led mobilisation of recreational cycling in communities across Merseyside, England.

Hayton, JW, Blundell, M, Cullinane, D and Walker, C (2018) Building an inclusive cycling "movement": Exploring the charity-led mobilisation of recreational cycling in communities across Merseyside, England. Sport Management Review. ISSN 1441-3523

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Abstract

This article examines the charity-led implementation of an inclusive cycling programme across Merseyside in the North West of England. The project itself is delivered via a network of cycling 'hubs' that the charity has set up and run typically in deprived communities. Using resource mobilisation theory (RMT), the article specifically examines how the Cycling Projects charity mobilises a raft of diverse resources from the financial to the human, and from the cultural to the physical, to drive and sustain its Pedal Away product. To do this, the article utilises qualitative data captured from 15 in-depth semistructured interviews undertaken with stakeholders both internal and external to the charity, as well as focus group data yielded from programme participants (n=32). The findings illustrate how the charity is able to garner and exchange resources from its partners and funders, and the ways in which it mobilises both participants and personnel from within the communities it serves. As an original contribution to the sport management field, this article demonstrates both the value and applicability of RMT as a theoretical framework by which to understand how a non-profit organisation derives the resources it requires in order to deliver a network of community embedded recreational cycling programmes.

Item Type: Article
Uncontrolled Keywords: 1504 Commercial Services, 1503 Business And Management, 1505 Marketing
Subjects: H Social Sciences > HF Commerce > HF5001 Business
G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
G Geography. Anthropology. Recreation > GV Recreation Leisure > GV561 Sports
Divisions: School of Sport Studies, Leisure and Nutrition
Publisher: Elsevier
Date Deposited: 02 Oct 2018 11:13
Last Modified: 02 Oct 2018 12:18
DOI or Identification number: 10.1016/j.smr.2018.09.002
URI: http://researchonline.ljmu.ac.uk/id/eprint/9216

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