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Luxury Fashion Retailers’ Omni-Channel Distribution & Communication Strategies in Mainland China

Bai, H (2018) Luxury Fashion Retailers’ Omni-Channel Distribution & Communication Strategies in Mainland China. In: Colloquium on European Research in Retailing Proceedings . pp. 120-124. (Colloquium on European Research in Retailing 2018, 11 July 2018 - 13 July 2018, Surrey, UK).

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions: Liverpool Business School
Publisher: University of Surrey
Date Deposited: 09 Nov 2018 12:06
Last Modified: 09 Nov 2018 12:06
URI: http://researchonline.ljmu.ac.uk/id/eprint/9510

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