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Bai, H (2018) Luxury Fashion Retailers’ Omni-Channel Distribution & Communication Strategies in Mainland China. In: Colloquium on European Research in Retailing Proceedings . pp. 120-124. (Colloquium on European Research in Retailing 2018, 11 July 2018 - 13 July 2018, Surrey, UK).
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Luxury Fashion Retailers’ Omni-Channel Distribution & Communication Strategies in Mainland China.pdf - Published Version Download (507kB) | Preview |
Publisher URL: https://cerr.sciencesconf.org/data/pages/FINAL_CER...
| Item Type: | Conference or Workshop Item (Paper) |
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products |
| Divisions: | Liverpool Business School |
| Publisher: | University of Surrey |
| Date Deposited: | 09 Nov 2018 12:06 |
| Last Modified: | 13 Apr 2022 15:16 |
| URI: | https://researchonline.ljmu.ac.uk/id/eprint/9510 |
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