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DIGITAL, The Quiet Revolution in Filmmaking from Script to Screen. A case study called VIOLET CITY

Maxwell, JP (2015) DIGITAL, The Quiet Revolution in Filmmaking from Script to Screen. A case study called VIOLET CITY. In: Avanca Cinema 2015 . pp. 28-35. (AVANCA | CINEMA 2015 International Conference Cinema – Art, Technology, Communication, 22nd-26th July 2015, Avanca, Portugal).

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From 2010 to 2014, John Maxwell produced, directed and edited a dark fantasy feature film called Violet City, shot entirely on a 40 metre long green screen constructed in disused canteen in Liverpool. The first film of its kind to be made in academia and harking back to German Expressionism and Pressburger & Powell, Violet City is a trailblazing project that uses accessible Visual Effects and 3D animation software to create a world of carnivorous plants and inter-dimensional demons. From the production processes to a forthcoming worldwide release that eschews physical media, distributing through an aggregator via iTunes, GooglePlay and games platforms, this project will find and market to its genre audience directly with a unique viral campaign using long tail marketing. The paper will chart the making and distribution of Violet City and what it will mean for independent filmmakers and their relationship with their audiences.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Animation , Fantasy, Gothic, Micro-budget, Lovecraft
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Divisions: Screen School
Publisher: Avanca Film Festival
Date Deposited: 29 Sep 2015 08:27
Last Modified: 13 Apr 2022 15:13
URI: https://researchonline.ljmu.ac.uk/id/eprint/1682
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