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Beyond the snowman: Channel 4 and Christmas broadcasting

Knowles, J (2022) Beyond the snowman: Channel 4 and Christmas broadcasting. Viewfinder / Learning on Screen.

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Open Access URL: https://learningonscreen.ac.uk/viewfinder/articles... (Published version)


The Christmas season is a very significant time for broadcasters, who are keen to offer entertainment that both makes a statement about their organisation and wins favour with audiences in terms of ratings. Channel 4’s approach to seasonal broadcasting makes a fascinating case study in this respect. Various media scholars have pointed out the eclectic character of Channel 4, which was established in 1982 as ‘a commercial station funded by advertising revenue with a public service remit’ (Bock and Zielinski, 2014, p.418). If we examine Channel 4’s Christmas schedules during its forty years on air, we can see this demonstrated. However, we can also observe its move, in the last two decades in particular, towards a more celebrity-led seasonal programming schedule where stars of the channel take centre stage, and into the establishment of its own traditions as part of this alternative and distinctive character.

Item Type: Other
Subjects: P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions: Humanities & Social Science
Publisher: Viewfinder / Learning on Screen
Related URLs:
SWORD Depositor: A Symplectic
Date Deposited: 04 Apr 2023 12:30
Last Modified: 04 Apr 2023 12:30
DOI or ID number: Issue 121
URI: https://researchonline.ljmu.ac.uk/id/eprint/19219
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