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Staging Olympic sustainability? A critical analysis of the IOC’s framing of sustainable practices on YouTube

Petersen-Wagner, R and Ludvigsen, J (2023) Staging Olympic sustainability? A critical analysis of the IOC’s framing of sustainable practices on YouTube. Annals of Leisure Research. ISSN 1174-5398

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As a significant pillar of the leisure world, the sports industry makes substantial contributions to climate change through carbon emission and its influence on sustainable practices, rendering some sport mega-events environmentally destructive. In line with wider trends, researchers have increasingly examined sport mega-events, their governance, and environmental impacts. In this context, this article contributes towards an understanding of how ‘sustainability’ is framed by the International Olympic Committee (IOC) through a digital sociological analysis of its YouTube channels. Drawing on Ulrich Beck’s concept of ‘staging’, the article addresses two research questions focused on (1) how the issue of climate change is publicly staged by the IOC, and (2) how social media provides another outlet for the IOC’s sustainable practice discourses. By exploring these questions, the article develops an understanding of how policies staged to address global risks now formulate a key aspect of sport governing bodies’ presence on social media.

Item Type: Article
Uncontrolled Keywords: 1504 Commercial Services; 1506 Tourism
Subjects: H Social Sciences > H Social Sciences (General)
T Technology > T Technology (General)
G Geography. Anthropology. Recreation > GV Recreation Leisure > GV561 Sports
Divisions: Humanities & Social Science
Publisher: Taylor and Francis Group
SWORD Depositor: A Symplectic
Date Deposited: 24 Nov 2023 09:35
Last Modified: 08 Jan 2024 16:15
DOI or ID number: 10.1080/11745398.2023.2292990
URI: https://researchonline.ljmu.ac.uk/id/eprint/21937
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