Christodoulou, I, Utomo Putranto, S, Haj Youssef, M, Simillidou, A and Chovancová, J Strategic Scaling Initiatives and Client Networking Dynamics for Small and Medium Enterprises Growth. A Comprehensive Case Study analysis. Journal of Trade Science. ISSN 2815-5793 (Accepted)

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Abstract

This research paper investigates strategic scaling initiatives and client networking dynamics within the context of small and medium enterprises (SMEs). Focused on the case study of one of the largest telecom tower providers in Indonesia, the study unfolds practical and theoretical implications for SMEs seeking to navigate the complexities of growth. Utilizing a comprehensive methodology involving interviews and literature review, the research reveals strategic planning, human resource management, networking, and customer-centric approaches as pivotal elements for successful scaling. The theoretical contributions encompass insights into demand-driven scaling, network building dynamics, and the application of Customer Relationship Management (CRM) practices. Organizational dynamics, adaptive strategies, and the case study's emphasis on the case’s experiences broaden the discourse on SMEs' sustainable growth. The findings provide practical guidance for SMEs while contributing nuanced perspectives to theoretical discussions on scaling strategies and client networking dynamics.

Item Type:	Article
Additional Information:	This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com
Subjects:	H Social Sciences > HF Commerce > HF5001 Business
Divisions:	Liverpool Business School
Publisher:	Emerald
SWORD Depositor:	A Symplectic
Date Deposited:	19 Aug 2024 14:14
Last Modified:	19 Aug 2024 14:15
URI:	https://researchonline.ljmu.ac.uk/id/eprint/23979

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