Optimizing Smartphone’s Back Panel Material Selection: A Comprehensive Analysis Using House of Quality (HOQ)

Belal, HM ORCID: 0000-0001-6737-1445, Mamun, AA, Talapatra, S and Faruk, MO (2025) Optimizing Smartphone’s Back Panel Material Selection: A Comprehensive Analysis Using House of Quality (HOQ). In: Human-Centred Technology Management for a Sustainable Future , 2. pp. 51-59. (33rd IAMOT Conference, 8th July - 11th July 2024, Porto, Portugal).

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Abstract

This study aims to analyse the characteristics of the back material used in Organization Z’s smartphones compared to those of other market competitors, following customer requirements. It also seeks to identify the most suitable material to increase customer satisfaction. Using the main tool of Quality Function Deployment (QFD), the House of Quality (HOQ), absolute and relative weight values were identified. These values were based on customer requirements, which were obtained from a customer survey, and on technical descriptors. These values guided the selection of an optimal material. Among the materials studied, alkali-aluminosilicate sheet glass emerged as the most suitable, exhibiting the highest absolute and relative weights. This chosen material, alkali-aluminosilicate sheet glass, was expected to meet customer demands most effectively. Overall, the study yielded valuable insights for decision-making and improving customer satisfaction in Organization Z’s smartphone offerings.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HF Commerce > HF5001 Business
Divisions:	Liverpool Business School
Publisher:	Springer Nature
Date of acceptance:	19 February 2025
Date Deposited:	16 Jun 2025 09:49
Last Modified:	03 Jul 2025 12:43
DOI or ID number:	10.1007/978-3-031-72494-7_6
Editors:	R., Z, J.C., R, A., S and G., D
URI:	https://researchonline.ljmu.ac.uk/id/eprint/26546

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