The academic experience in using gamification to facilitate business and management learning: A UK Case Study

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Drummond, M orcid iconORCID: 0000-0002-4941-9107, Cronshaw, S orcid iconORCID: 0000-0002-9004-823X and Pickles, M orcid iconORCID: 0000-0001-5536-6577 (2026) The academic experience in using gamification to facilitate business and management learning: A UK Case Study. The International Journal of Management Education, 24 (3). ISSN 1472-8117

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Abstract

The use of gamification in Higher Education has increased over the last decade, with notable dominance of gamification use within the subject area of business and management. Studies have previously proven that gamification can engage and motivate students in their learning, however there is still some apprehension about its use among staff. Academic staff from a UK Higher Education Institution were interviewed about their experience of using digital gamification in their classroom. Transcripts were thematically analysed with findings identifying that gamification can be time-consuming and staff are often the primary source of technical support should any issues surrounding system navigability occur. The results can help academic staff consider their use of gamification, informing their assessment design when adopting gamified approaches as well as developers of gamified products, who can draw upon the findings to aid their product development. The findings further highlight a need for developers to ensure system functionality is intuitive enough that academic staff do not need provide guidance for functional needs and that their role remains in support of academic theory and evaluation of student experience.

Item Type: Article
Subjects: H Social Sciences > HF Commerce > HF5001 Business
L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Liverpool Business School
Publisher: Elsevier
Date of acceptance: 1 May 2026
Date of first compliant Open Access: 4 June 2026
Date Deposited: 06 May 2026 10:10
Last Modified: 04 Jun 2026 09:55
DOI or ID number: 10.2139/ssrn.5934828
URI: https://researchonline.ljmu.ac.uk/id/eprint/28520
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