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"Reconceptualising the Consumer Journey in the Digital Age – An Exploratory Study of the United Kingdom Retail Sector"

Scott, T, Scott, RP, Stokes, P, Moore, N, Smith, S and Ward, T (2016) "Reconceptualising the Consumer Journey in the Digital Age – An Exploratory Study of the United Kingdom Retail Sector". In: Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment . pp. 2495-2498. (8th Annual Conference of the EuroMed Business Research Institute, Verona, Italy, 16th-18th September 2015, Verona, Italy).

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Abstract

This extended conceptual abstract which describes research that is still in progress provides an analysis of the evolving factors that influence buyer behaviour in the vitally important retail sector. The research originated as a consultancy project concerned with buyer behaviour undertaken on behalf of a specialist Pay Per Click advertising agency in a UK university business school/commercial sector collaboration which then evolved into a research project in its own right.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce
Divisions: Sport Studies, Leisure & Nutrition (closed 31 Aug 19)
Publisher: EuroMed Press
Date Deposited: 01 Jul 2016 08:50
Last Modified: 03 Sep 2021 23:24
URI: https://researchonline.ljmu.ac.uk/id/eprint/2969

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