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Japanese tourists' motivation for visiting cultural and heritage sites in the UK

Jimura, T (2010) Japanese tourists' motivation for visiting cultural and heritage sites in the UK. In: HERITAGE 2010: HERITAGE AND SUSTAINABLE DEVELOPMENT, VOLS 1 AND 2 . (2nd International Conference on Heritage and Sustainable Development, 22 June 2010 - 26 June 2010, Evora, PORTUGAL).

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The paper examines the motivation of Japanese tourists who visit cultural and heritage sites in the UK. Britain is one of the most popular counties among Japanese tourists. The data was collected from 187 respondents by online questionnaire which was available on-line for one and half months. The results tell that 93.6% respondents have been to the UK or want to visit there someday. 96.3% think visiting the UK is still only the way to experience the authenticity of British cultural and heritage sites even in the Internet era. Regarding their moti-vation for their visit to cultural and heritage sites, 72.7% want to see, touch and experience au-thenticity of British cultural and heritage sites and 35.8% answered to experience something dif-ferent from their ordinary life. Of all the tourism resources available in the UK, the most popular one for Japanese tourists is historic buildings and World Heritage Sites (66.3% chose).

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Social Sciences; Science & Technology; Life Sciences & Biomedicine; Cultural Studies; Economics; Environmental Studies; Planning & Development; Business & Economics; Environmental Sciences & Ecology; Public Administration; AUTHENTICITY
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism
Divisions: Sport Studies, Leisure & Nutrition (closed 31 Aug 19)
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Date Deposited: 01 Jul 2016 09:15
Last Modified: 13 Apr 2022 15:14
Editors: Amoeda, R, Lira, S and Pinheiro, C
URI: https://researchonline.ljmu.ac.uk/id/eprint/3005
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