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A resource-based view of the firm and micro and small Italian wine firms

Duarte Alonso, A and Bressan, A (2016) A resource-based view of the firm and micro and small Italian wine firms. International Journal of Wine Business Research, 28 (4). pp. 349-368. ISSN 1751-1062

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Purpose: The purpose of this study is two-fold. First, the resource based view (RBV) of the firm is adopted to explore the most important resources among micro and small firms operating in Italy’s wine industry. Second, the study incorporates a SWOT analysis to examine perceived strengths, weaknesses, opportunities and threats based on the perceptions of owners and managers of these firms. Design/methodology/approach: An online questionnaire was designed to gather both quantitative and qualitative data from Italian wineries; a total of 211 firms participated in the study.
Findings: Product quality, managerial/staff capabilities, knowledge, reputation, service quality, and the territory/region emerge as most important resources, clearly aligning with the attributes of the RBV, namely, valuable, rare, imperfectly imitable, and non-substitutable resources. However, based on the RBV, the future sustained competitive advantage is threatened by, among other factors, the firm’s finances, competition, red tape, and the complexity of increasing sales.
Originality/value: Fundamentally, the research contributes to micro and small enterprise literature, and to the limited number of studies that have used the RBV of the firm in the context of micro and small wineries. This theoretical framework is used among wineries of one of the world’s leading wine producing nations. Some dimensions of this country’s wine industry have received limited academic attention. In addition, the study provides practical value in identifying resources, limitations, and threats at a time when micro and small wineries are seeking to develop or increase their international presence.

Item Type: Article
Uncontrolled Keywords: 1505 Marketing, 1503 Business And Management
Subjects: H Social Sciences > HF Commerce > HF5001 Business
Divisions: Liverpool Business School
Publisher: Emerald
Date Deposited: 13 Jun 2016 08:25
Last Modified: 04 Sep 2021 12:47
DOI or ID number: 10.1108/IJWBR-12-2015-0051
URI: https://researchonline.ljmu.ac.uk/id/eprint/3762
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