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An exploratory investigation into the role of a research and development programme on future craft practice

Fillis, IR, Valentine, L and Follett, G (2013) An exploratory investigation into the role of a research and development programme on future craft practice. Arts Marketing: An International Journal, 3 (2). pp. 95-116. ISSN 2044-2084

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Purpose: this paper assesses the effectiveness of a research and development programme on improving craft practice through the provision of mentoring by academic practitioners, studio space and advice on marketing techniques. Design/methodology/approach: following an initial focus group investigation of issues which impinge on contemporary craft practice, recipients of a bursary associated with the research and development programme were assessed with respect to how their craft and marketing competencies have developed. Findings: practitioners can now reflect on their skills, experiment with techniques and consider the effectiveness of their approach and attitude towards marketing. Research limitations/implications: the programme only extends to practitioners working with one art and design institution but has implications for those concerned with creative practice elsewhere. Practical implications: there is wider potential to reinvigorate artistic and marketing practice across the creative and cultural industries, and the small and medium enterprise community in general. Social implications: the role of the third level art and design institution extends into the social world through its ability to challenge existing practices and develop more creative and innovative alternatives. Originality/value: this is a novel programme which challenges experienced practitioners to extend their creative abilities in craft and approaches to marketing.

Item Type: Article
Additional Information: Embargo requested: Not known
Uncontrolled Keywords: Marketing, Mentoring, Design, Experimentation, Competencies, Craft
Subjects: H Social Sciences > HF Commerce > HF5001 Business
Divisions: Liverpool Business School
Publisher: Emerald
Related URLs:
Date Deposited: 15 Jul 2016 08:46
Last Modified: 04 Sep 2021 12:42
DOI or ID number: 10.1108/AM-11-2011-0033
URI: https://researchonline.ljmu.ac.uk/id/eprint/3891
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