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Against Modern Football: Mobilising Protest Movements in Social Media

Millward, P, Hill, TR and Canniford, R (2016) Against Modern Football: Mobilising Protest Movements in Social Media. Sociology, 52 (4). pp. 688-708. ISSN 1469-9684

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Recent debates in sociology consider how Internet communications might catalyse leaderless, open-ended, affective social movements that broaden support and bypass traditional institutional channels to create change. We extend this work into the field of leisure and lifestyle politics with an empirical study of Internet-mediated protest movement, Stand Against Modern Football. We explain how social media facilitate communications that transcend longstanding rivalries, and engender shared affective frames that unite diverse groups against corporate logics. In examining grassroots organisation, communication and protest actions that span online and urban locations, we discover sustained interconnectedness with traditional social movements, political parties, the media and the corporate targets of protests. Finally, we suggest that Internet-based social movements establish stable forms of organisation and leadership at these networked intersections in order to advance instrumental programmes of change.

Item Type: Article
Subjects: H Social Sciences > HM Sociology
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Humanities & Social Science
Publisher: SAGE Publications
Related URLs:
Date Deposited: 21 Oct 2016 13:17
Last Modified: 04 Sep 2021 12:21
DOI or ID number: 10.1177/0038038516660040
URI: https://researchonline.ljmu.ac.uk/id/eprint/4685
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