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Interpreting Media Content Post-Conflict: Communications of 'Travel' and 'Bosnia and Herzegovina' in U.S. Newspapers, 20 Years Post-Dayton

Wise, NA (2017) Interpreting Media Content Post-Conflict: Communications of 'Travel' and 'Bosnia and Herzegovina' in U.S. Newspapers, 20 Years Post-Dayton. Društvena istraživanja, 26 (3). ISSN 1330-0288

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This study looks at the role the media plays in how a destination is communicated over time post-conflict – by considering how discourses longitudinally brand a destination. Bosnia and Herzegovina (BiH) was the centre of a violent conflict in the early 1990s. The war ended with the signing of the Dayton Agreement. Much of the conflict, and especially the siege of Sarajevo, was captured by the media. The representation of the Bosnian War established a negative imagination of the new country, resulting initially in a hesitancy to travel to a war-torn destination. This paper suggests place repression, fading memory and destination redefining as a framework to analyse media content and brand a post-conflict destination. In the years following the agreement, there was no discussion promoting travel to BiH. After 2000, travel was still advised against but the narrative began to change and promote the destination by discussing the past and present situation. Post- -2000 content reduced significantly but stories promoting travel increased after 2003 with more extended narratives promoting travel and new opportunities for branding the destination.

Item Type: Article
Uncontrolled Keywords: 1608 Sociology
Subjects: H Social Sciences > HM Sociology
P Language and Literature > PN Literature (General) > PN4699 Journalism
G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General)
Divisions: Sport Studies, Leisure & Nutrition (closed 31 Aug 19)
Publisher: Institute of Social Sciences Ivo Pilar
Date Deposited: 25 Oct 2017 08:22
Last Modified: 04 Sep 2021 11:04
DOI or ID number: 10.5559/di.26.3.03
URI: https://researchonline.ljmu.ac.uk/id/eprint/7419
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