Items where Author is "Al Maassarani, M"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Jump to: Conference or Workshop Item
Number of items: 1.
Conference or Workshop Item
Al Maassarani, M, Ghandour, R 
ORCID: 0000-0002-2284-0671 and Haj Youssef, M
The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience.
In:
British Academy of Management 2024 Conference Proceedings
.
(British Academy of Management (BAM), 2nd Sept - 6th Sept 2024, Nottingham, United Kingdom).
(Accepted)