Items where Author is "Al Maassarani, M"

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Conference or Workshop Item

Al Maassarani, M, Ghandour, R orcid iconORCID: 0000-0002-2284-0671 and Haj Youssef, M (2024) The Haptic Experience and its Impact on Purchase Decision in the Retail Context: A Comparative Study Between Augmented Reality and In-Store Haptic Experience. In: British Academy of Management 2024 Conference Proceedings . (British Academy of Management (BAM), 2nd Sept - 6th Sept 2024, Nottingham, United Kingdom).

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