Items where Author is "Alaoui Mhamdi, A"
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Phillips, C, Brown, J, Alaoui Mhamdi, A and Wall, T (2022) Unleash your inner geek: using maths to prepare graduates for a data driven future. Chartered Association of Business Schools.
Alaoui Mhamdi, A and Sulikashvili, N (2022) Does Word-Of-Mouth’s Effect on Products/Brands Differ Between Countries? A Comparative Study of England and Russia. Studia Universitatis Babeș-Bolyai Studia Europaea, 67 (1). pp. 283-314. ISSN 1224-8746
Alaoui Mhamdi, A and Vianelli, D (2018) Does Culture affect Consumer Behaviour, when shopping On-Line? In: Advances in National Brand and Private Label Marketing 5th International Conference 2018. Springer Proceedings in Business and Economics . Springer, pp. 105-113. ISBN 978-3319920832
Alaoui Mhamdi, A and Flambard, V Do consumer's sensory cues' preferences in retail differ between neighbouring countries? European Journal of International Management (EJIM), 1. ISSN 1751-6757 (Accepted)