Items where Author is "Alaoui Mhamdi, A"

Alaoui Mhamdi, A (2026) Emerging Elegance: Marketing Luxury Fashion in Africa’s Diverse Markets. In: Huifeng, B and Tassiello, V, (eds.) Dynamic Fashion Marketing Internationalisation, Sustainability and Technology. Routledge Studies in the Fashion Industry . Routledge Taylor & Francis. ISBN 9781032857640

Phillips, C, Brown, J, Alaoui Mhamdi, A and Wall, T ORCID: 0000-0003-2334-3279 (2022) Unleash your inner geek: using maths to prepare graduates for a data driven future. Chartered Association of Business Schools.

Alaoui Mhamdi, A ORCID: 0000-0003-2081-5541 and Sulikashvili, N ORCID: 0000-0002-5677-6858 (2022) Does Word-Of-Mouth’s Effect on Products/Brands Differ Between Countries? A Comparative Study of England and Russia. Studia Universitatis Babeș-Bolyai Studia Europaea, 67 (1). pp. 283-314. ISSN 1224-8746

Alaoui Mhamdi, A and Vianelli, D (2018) Does Culture affect Consumer Behaviour, when shopping On-Line? In: Advances in National Brand and Private Label Marketing 5th International Conference 2018. Springer Proceedings in Business and Economics . Springer, pp. 105-113. ISBN 978-3319920832

Alaoui Mhamdi, A and Flambard, V Do consumer's sensory cues' preferences in retail differ between neighbouring countries? European Journal of International Management (EJIM), 1. ISSN 1751-6757 (Accepted)