Items where Author is "Baig, A"
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Article
Quamina, LT, Ghandour, R 
ORCID: 0000-0002-2284-0671, Hardley, F and Baig, A
(2026)
From Disruption to Design: Educator-Led Generative AI Learning Interventions in Marketing Education.
Marketing Education Review.
ISSN 1052-8008