Items where Author is "Glovațchi, B"
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Article
Stankevičienė, J, Bozdog, LŞ, Glovațchi, B, Mircea, G, Noja, GG and Kostopoulos, G 
ORCID: 0000-0002-3154-900X
(2025)
Shaping consumer behaviour in a digital landscape: the impact of technology readiness on the purchase of sustainable IoT products.
International Marketing Review.
pp. 1-23.
ISSN 0265-1335