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Bai, H, He, W, Shi, J, McColl, J and Moore, C (2021) Parenting Advantages of Emerging Market Multinationals (EMNCs) in Luxury Fashion Retailing. International Journal of Retail & Distribution Management. ISSN 0956-4233

Bai, H, McColl, J, Moore, C, He, W and Shi, J (2020) Direction of Luxury Fashion Retailers’ Post-Entry Expansion – The Evidence from China. International Journal of Retail & Distribution Management, 49 (2). pp. 223-241. ISSN 0959-0552

Bai, H, He, W, Shi, J, McColl, J and Moore, C (2020) Internationalization strategies of emerging market multinationals (EMNCs) in luxury fashion retailing – Case study of Shandong Ruyi Group. Thunderbird International Business Review, 63 (3). pp. 319-327. ISSN 0020-6652

Bai, H, McColl, J, Moore, C, He, W and Shi, J An Examination of Parenting Advantages of Emerging Market Multinationals in Luxury Fashion Retailing. In: EMAC 50th Annual Conference, 25 May 2021 - 28 May 2021, Madrid, Spain. (Accepted)