Items where Author is "Michaelidou, N"

Michaelidou, N, Kostopoulos, I ORCID: 0000-0002-3154-900X and Lowe, E (2025) The dawn of ‘deinfluencing’ as a vehicle for moral responsibility and anti-consumption. Journal of Business Research, 202. p. 115773. ISSN 0148-2963 (Accepted)

Kostopoulos, I ORCID: 0000-0002-3154-900X, Stocchi, L, Pourazad, N and Michaelidou, N (2025) Mobile Applications’ Stickiness: A Review and Future Research Program. Journal of Strategic Marketing. ISSN 0965-254X