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Items where Author is "Rizomyliotis, I"

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Article

Rizomyliotis, I, Kastanakis, MN, Giovanis, A, Konstantoulaki, K and Kostopoulos, I (2022) “How mAy I help you today?” The use of AI chatbots in small family businesses and the moderating role of customer affective commitment. Journal of Business Research, 153. pp. 329-340. ISSN 0148-2963

Rizomyliotis, I, Konstantoulaki, K and Kostopoulos, I (2018) Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement. Australasian Marketing Journal. ISSN 1441-3582

Rizomyliotis, I, Konstantoulaki, K, Kostopoulos, I and Poulis, A (2017) Reassessing the Influence of Mental Intangibility on Consumer Decision-making. International Journal of Market Research, 59 (4). pp. 409-421. ISSN 1470-7853

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