Shi, J, Liu, Z, Feng, Y, Wang, X, Zhu, H, Yang, Z, Wang, J and Wang, H (2024) Evolutionary model and risk analysis of ship collision accidents based on complex networks and DEMATEL. Ocean Engineering, 305. ISSN 0029-8018

Bai, H, Shi, J, Song, P, McColl, J, Moore, C and Fillis, I (2024) Localised multiple channel distribution strategies of luxury fashion retailers – Evidence from China. Journal of Fashion Marketing and Management. ISSN 1361-2026

Shi, J and Bai, H (2023) Dual-Internationalization Strategies of Emerging Market E-tailers. In: Proceedings of the European Marketing Academy, 52nd . A2023-112345. (EMAC Annual Conference 2023, 23rd May - 26th May 2023, Odense, Danmark).

Bai, H, Shi, J and Song, P (2021) Luxury Fashion Retailers' Multiple Channel Distribution Strategies - Evidence from China. In: Colloquium on European Research in retailing, Book of Proceedings CERR 2021 (6). (6TH COLLOQUIUM ON EUROPEAN RESEARCH IN RETAILING, 15 July 2021 - 16 July 2021, SKEMA Business School, France).

Bai, H, He, W, Shi, J, McColl, J and Moore, C (2021) Parenting Advantages of Emerging Market Multinationals (EMNCs) in Luxury Fashion Retailing. International Journal of Retail & Distribution Management. ISSN 0956-4233

Bai, H, McColl, J, Moore, C, He, W and Shi, J (2020) Direction of Luxury Fashion Retailers’ Post-Entry Expansion – The Evidence from China. International Journal of Retail & Distribution Management, 49 (2). pp. 223-241. ISSN 0959-0552

Bai, H, He, W, Shi, J, McColl, J and Moore, C (2020) Internationalization strategies of emerging market multinationals (EMNCs) in luxury fashion retailing – Case study of Shandong Ruyi Group. Thunderbird International Business Review, 63 (3). pp. 319-327. ISSN 0020-6652

Shi, J (2010) Enterprise Development : SME Growth Through E-Business. Doctoral thesis, Liverpool John Moores University.

Bai, H, McColl, J, Moore, C, He, W and Shi, J An Examination of Parenting Advantages of Emerging Market Multinationals in Luxury Fashion Retailing. In: EMAC 50th Annual Conference, 25 May 2021 - 28 May 2021, Madrid, Spain. (Accepted)

Shi, J and Bai, H The competitive advantage of Multi-platform-based ecosystem- the evidence from Alibaba. In: 5th Colloquium on European Research in Retailing, 31 August 2020 - 03 September 2020, University of Valencia, Spain. (Accepted)