Items where Author is "Skandali, D"

Balaskas, S ORCID: 0000-0003-2444-9796, Yfantidou, I ORCID: 0000-0003-3200-2185 and Skandali, D ORCID: 0009-0008-1728-2821 (2025) Eyes on Prevention: An Eye-Tracking Analysis of Visual Attention Patterns in Breast Cancer Screening Ads. Journal of Eye Movement Research, 18 (6). pp. 1-40. ISSN 1995-8692

Yfantidou, I ORCID: 0000-0003-3200-2185, Balaskas, S ORCID: 0000-0003-2444-9796 and Skandali, D ORCID: 0009-0008-1728-2821 (2025) An Exploratory Eye-Tracking Study of Breast-Cancer Screening Ads: A Visual Analytics Framework and Descriptive Atlas. Journal of Eye Movement Research, 18 (6). p. 64. ISSN 1995-8692

Yfantidou, I ORCID: 0000-0003-3200-2185 and Skandali, D (2025) Enhancing Health Marketing Communication for Breast Cancer Screening: Insights from Eye-Tracking and Facial Expression Experiments. In: EMAC Fall Conference, 16th - 19th September 2025, Istanbul.

Yfantidou, I ORCID: 0000-0003-3200-2185 and Skandali, D (2025) Resonating Messages: A Mixed-Methods Investigation of Breast Cancer Screening Advertisements. Corporate Communications: An international journal. ISSN 1356-3289

Yfantidou, I ORCID: 0000-0003-3200-2185 and Skandali, D (2025) Exploring the Impact of Cognitive Dissonance on Women's Intentions to Pursue Breast Cancer Screening. Corporate Communications: An international journal. ISSN 1356-3289

Yfantidou, I ORCID: 0000-0003-3200-2185 and Skandali, D (2024) Breast cancer screening advertisements: What element is more persuasive? In: 22nd International Conference on Research in Advertising Conference Proceedings . (22nd International Conference on Research in Advertising, ICORIA, 27th Jun - 29th Jun 2024, Thessaloniki, Greece).