Items where Author is "Whyatt, G"
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Number of items: 2.
Article
Sun, Y, Wang, R, Bai, H, Whyatt, G and Ohandi, TT (2024) Perceived Values of Luxury Fashion Brands – Evidence from Indonesian Millennials. SN Business & Economics, 4.
Conference or Workshop Item
Sun, Y, Wang, R, Bai, H, Whyatt, G, Tamara, TT and Cattaneo, E (2024) How Millennials Perceive Luxury Fashion Brands - Case of Indonesia. In: Proceedings of the European Marketing Academy . (European Marketing Academy, EMAC 2024 53rd Annual Conference, 28-31 March 2024, Bucharest, Romania).