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The production and consumption activities relating to the celebrity artist

Fillis, IR (2015) The production and consumption activities relating to the celebrity artist. Journal of Marketing Management, 31 (5-6). pp. 646-664. ISSN 0267-257X

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Abstract

This paper considers the impact of the celebrity artist on the associated production and consumption activities. It also considers the role which entrepreneurial marketing plays in helping to create the celebrity artist aura. The artist Thomas Kinkade is used to illustrate how this occurs in practice. Here, authenticity and nostalgia dimensions are also influential factors. Underpinning these relationships are the roles played out by the media, including communication of celebrity artist identity, and the catalysing of its commodification within the celebrity artist brandscape. An enduring celebrity brand results due to the market creation activities of the celebrity artist. A conceptual model is developed which synthesises the factors behind the production and consumption of the celebrity artist which can stimulate further research. This paper provides innovative insight into the world of the celebrity artist by interrogating the market making and shaping devices behind successful production and consumption practices.

Item Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 02/06/2015, available online: http://www.tandfonline.com/10.1080/0267257X.2014.988281
Uncontrolled Keywords: 1505 Marketing, 1504 Commercial Services, 1503 Business And Management
Subjects: H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions: Liverpool Business School
Publisher: Taylor & Francis (Routledge): SSH Titles
Related URLs:
Date Deposited: 29 Jun 2016 11:12
Last Modified: 06 Sep 2017 13:28
DOI or Identification number: 10.1080/0267257X.2014.988281
URI: http://researchonline.ljmu.ac.uk/id/eprint/3824

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