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The potential for craft brewing tourism development in the United States: A stakeholder view

Duarte Alonso, A and Sakellarios, N (2017) The potential for craft brewing tourism development in the United States: A stakeholder view. Tourism Recreation Research, 42 (1). ISSN 0250-8281

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The craft brewing industry is experiencing growth worldwide; however, research on this industry has been scant in various domains, including research exploring the relationships between craft breweries and tourism. This study contributes to extant academic literature, investigating the perceived potential and challenges of craft brewing tourism (CBT) among 221 micro/small United States craft brewing operators. The study adopts stakeholder theory (ST) as the theoretical framework. Overall, participants perceived the potential of craft beer tourism (CBT) in their region/state. Pubs/bars selling locally crafted beer, packaged tours, beer-food pairings, tours and trails were predominantly identified forms of CBT development, while limited logistics and lack of time were main perceived challenges. Various statistically significant differences were identified, particularly based on level of production and age of the brewery. However, overall, most tests yielded similar levels of agreement. Alignments were revealed between the findings and ST’s theses, namely, descriptive, instrumental, normative, and managerial.

Item Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Tourism recreation Research on 1st January 2017, available online: http://www.tandfonline.com/10.1080/02508281.2016.1209284
Uncontrolled Keywords: 1506 Tourism
Subjects: H Social Sciences > HF Commerce > HF5001 Business
G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism
Divisions: Liverpool Business School
Publisher: Taylor & Francis
Date Deposited: 18 Jul 2016 10:08
Last Modified: 07 Sep 2017 13:11
DOI or Identification number: 10.1080/02508281.2016.1209284
URI: http://researchonline.ljmu.ac.uk/id/eprint/3899

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