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Spirituality effects on consumption behaviour in the fashion market industry and its importance for the development of successful marketing strategies: A comparative study of female consumers in the UK and Iran

Hosseini, MS and Akwei, CA and McClelland, B and Foster, S (2017) Spirituality effects on consumption behaviour in the fashion market industry and its importance for the development of successful marketing strategies: A comparative study of female consumers in the UK and Iran. In: BAM 2017 Conference Proceedings . (BAM conference 2017 (British Academy of Management), 05 September 2017 - 07 September 2017, Warwick, UK).

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Item Type: Conference or Workshop Item (Paper)
Subjects: B Philosophy. Psychology. Religion > BL Religion
H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of Products
Divisions: Liverpool Business School
Publisher: BAM
Date Deposited: 22 Sep 2017 08:07
Last Modified: 22 Sep 2017 08:07
URI: http://researchonline.ljmu.ac.uk/id/eprint/7129

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