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Understanding approaches to innovation through the dynamic capabilities lens: A multi-country study of the wine industry

Duarte Alonso, A, Kok, SK and O'Brien, S (2018) Understanding approaches to innovation through the dynamic capabilities lens: A multi-country study of the wine industry. International Journal of Innovation Management. ISSN 1363-9196

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Abstract

By drawing from the dynamic capabilities approach, this study examines innovation from the perspective of winery owners and managers representing four different countries. Semi-structured, face-to-face interviews were conducted with 56 participants. As many as twelve common forms of innovation were revealed among the four groups, with intangible aspects conforming the large majority. For instance, sensing comprised efforts to increase export markets, new winery equipment and technologies, while seizing included more presence in social media and wine tourism, focusing on niche-batch production, or preserving and rescuing ancient varietals. Reconfiguring was manifested through consistency in product quality, more knowledge of foreign languages, networking, and by trying new ways, particularly in production processes. A resulting theoretical framework, which reveals a circular process between sensing, seizing and reconfiguring, is subsequently proposed. Similarly, a developed roadmap aligned with wineries’ way of innovating suggests important implications for wineries and their industry.

Item Type: Article
Additional Information: Electronic version of an article published as International Journal of Innovation Management, DOI: 10.1142/S1363919619500543 © World Scientific Publishing Company, https://www.worldscientific.com/worldscinet/ijim
Uncontrolled Keywords: 1503 Business And Management, 1505 Marketing
Subjects: H Social Sciences > HF Commerce > HF5001 Business
Divisions: Liverpool Business School
Publisher: World Scientific Publishing Company
Date Deposited: 29 Oct 2018 10:17
Last Modified: 03 Apr 2019 05:50
URI: http://researchonline.ljmu.ac.uk/id/eprint/9559

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