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Overview of Consumer Culture Theory: Development, Critique, Application and Prospects

Arnould, E, Press, M, Salminen, E and Tillotson, JS Overview of Consumer Culture Theory: Development, Critique, Application and Prospects. Foundations and Trends in Marketing. ISSN 1555-0753 (Accepted)

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This review takes stock of the development of Consumer Culture Theory (CCT) and provides a perspective from which this field of research can be framed, synthesized, and navigated. This review takes a conceptual and historical approach to map the rich theoretical inventory cultivated over almost 40 years of culturally-oriented research on consumption. The authors describe how CCT has emerged, chart various approaches to consumer culture studies, outline the dominant research domains, identify debates and controversies that circulate in the field, discuss the latest conceptual and methodological developments, and share managerial implications of a CCT approach. From this vantage point, they point to some promising directions for CCT research.

Item Type: Article
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HB Economic Theory
Divisions: Liverpool Business School
Publisher: Now Publishers
Date Deposited: 29 Jan 2019 09:14
Last Modified: 29 Jan 2019 09:15
URI: http://researchonline.ljmu.ac.uk/id/eprint/10049

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