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Wackiness and event management: the case of the World Alternative Games

Aquilino, L, Wise, NA and Harris, J (2020) Wackiness and event management: the case of the World Alternative Games. Event Management, 24 (5). pp. 567-577. ISSN 1525-9951

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Abstract

The World Alternative Games (WAG) is a biennial event which takes place in Britain’s smallest town. This paper considers the ways in which wackiness is central to event spaces within the town of Llanwrtyd Wells, Wales. Based on a social constructivist approach, this work sheds light on aspects of the concept development, planning and organisation of events within a particular locale. It shows how wackiness is an important element of the event management development in the town and a key part of wider rural tourism development.

Item Type: Article
Additional Information: Wackiness and event management: the case of the World Alternative Games. https://doi.org/10.3727/152599519X15506259856174 Vol: 24, pp 567-577. The article and/or figure(s) cannot be used for resale.
Uncontrolled Keywords: 1506 Tourism
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism
Divisions: Business & Management (new Sep 19)
Publisher: Cognizant Communication Corporation
Date Deposited: 30 Oct 2020 09:18
Last Modified: 30 Oct 2020 09:18
DOI or Identification number: 10.3727/152599519X15506259856174
URI: https://researchonline.ljmu.ac.uk/id/eprint/10082

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