Maguire, K, Hanrahan, J and Boyd, S (2016) Community Engagement in Drive Tourism: Case Study of the Wild Atlantic Way. Journal of Heritage Tourism, 12 (5). pp. 509-525. ISSN 1743-873X

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Abstract

This paper presents research which investigates community engagement with the Wild Atlantic Way (WAW) drive tourism product. This drive tourism product is Ireland’s first long distance drive touring route stretching along the Atlantic coast for 2500km on the western coastline from Donegal to West Cork. Qualitative interviews were employed with a representative sample of community members along the WAW. The results presented in this paper provide a deeper insight into community engagement with drive tourism on the WAW. The research revealed a high level of approval for the project but a low level of community-integrated involvement with the WAW. The research also identified community perspectives in relation to drive tourism in Ireland. Finally this paper concludes that while there are low levels of community engagement with the drive tourism product, there is a significant level of community support for the development of this drive tourism product in Ireland.

Item Type:	Article
Additional Information:	This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Heritage Tourism on 21/11/2016, available online: http://www.tandfonline.com/10.1080/1743873X.2016.1242594
Uncontrolled Keywords:	1506 Tourism, 1205 Urban and Regional Planning, 1604 Human Geography
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism
Divisions:	Business & Management (from Sep 19)
Publisher:	Taylor & Francis (Routledge)
Date Deposited:	26 Sep 2019 09:11
Last Modified:	04 Sep 2021 08:52
DOI or ID number:	10.1080/1743873X.2016.1242594
URI:	https://researchonline.ljmu.ac.uk/id/eprint/11354

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