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Gladden, G (2019) Post Second World War trans-Atlantic travel for business and pleasure: Cunard and its airline competitors. Journal of Transport History, 41 (2). pp. 160-182. ISSN 0022-5266
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Abstract
Over time the shipping lines grew to see the Atlantic as their own: a space they controlled in terms of the travellers’ experience. Following the end of World War II, UK-based Cunard (one of the largest passenger lines) sought to re-establish business very much as in the 1930s. The emergent airline industry saw the market in a different way. Airlines used the language and imagery of the shipping lines to build their customer base whilst making much of the benefits of shorter crossing times for both business travellers and those on holiday. In contrast, shipping lines such as Cunard, struggled to come to terms with the demise of a market based on one mode of transport. Whilst making moves to enter the airline business, the company believed that ships would retain significant market share of the trans-Atlantic market. Eventually the company declared that, “people who need transport will use the air ... ships are for leisure”.
| Item Type: | Article |
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| Additional Information: | Gladden GP. Post Second World War trans-Atlantic travel for business and pleasure: Cunard and its airline competitors. The Journal of Transport History. 2020;41(2):160-183.doi:10.1177/0022526619883804 Copyright © 2020 Sage. Reuse is restricted to non-commercial and no derivative uses. |
| Uncontrolled Keywords: | 1507 Transportation and Freight Services, 2103 Historical Studies |
| Subjects: | D History General and Old World > D History (General) H Social Sciences > HE Transportation and Communications G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) |
| Divisions: | Humanities & Social Science |
| Publisher: | SAGE Publications |
| Date Deposited: | 16 Oct 2019 09:37 |
| Last Modified: | 05 Aug 2022 11:00 |
| DOI or ID number: | 10.1177/0022526619883804 |
| URI: | https://researchonline.ljmu.ac.uk/id/eprint/11585 |
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