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Post WWII trans-Atlantic travel for business and pleasure: the Cunard shipping line and its airline competitors

Gladden, G Post WWII trans-Atlantic travel for business and pleasure: the Cunard shipping line and its airline competitors. Journal of Transport History. ISSN 0022-5266 (Accepted)

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Over time the shipping lines grew to see the Atlantic as their own: a space they controlled in terms of the travellers’ experience. Following the end of World War II, UK-based Cunard (one of the largest passenger lines) sought to re-establish business very much as in the 1930s. The emergent airline industry saw the market in a different way. Airlines used the language and imagery of the shipping lines to build their customer base whilst making much of the benefits of shorter crossing times for both business travellers and those on holiday. In contrast, shipping lines such as Cunard, struggled to come to terms with the demise of a market based on one mode of transport. Whilst making moves to enter the airline business, the company believed that ships would retain significant market share of the trans-Atlantic market. Eventually the company declared that, “people who need transport will use the air ... ships are for leisure”.

Item Type: Article
Additional Information: © 20XX IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
Uncontrolled Keywords: 1507 Transportation and Freight Services, 2103 Historical Studies
Subjects: D History General and Old World > D History (General)
H Social Sciences > HE Transportation and Communications
G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General)
Divisions: Humanities & Social Science
Publisher: SAGE Publications
Date Deposited: 16 Oct 2019 09:37
Last Modified: 04 Sep 2021 08:38
URI: https://researchonline.ljmu.ac.uk/id/eprint/11585

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