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„We need to rediscover our manliness…”: The Language of Gender and Authenticity in German Right-Wing Populism"

Keil, A „We need to rediscover our manliness…”: The Language of Gender and Authenticity in German Right-Wing Populism". Journal of Language and Politics. ISSN 1569-2159 (Accepted)

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Abstract

This essay analyses the use of the term "gender madness" and "lost manliness" in the discourse of the right-wing populist Alternative für Deutschland (AFD). It draws on analyses of public statements, policy papers, manifestos and public speeches. It argues that the "gender" theme constitutes a discoursive cluster that is used link otherwise eclectic policies. Furthermore, it is utilised to articulate certain folkish and ethno-nationalist ideas while at the same time helping to avoid open references to extremist language. By presenting itself as the custodian of traditional heterosexuality and family values the AFD creates yet another dimension of the populist dichotomy of "us" versus "them". This is underpinned by a sophisticated media strategy that seeks create an image of authenticity and immediacy between party and supporters. On the whole, the piece analyses and explains the central importance of "anti-genderism" in the discourse of the populist right in Germany.

Item Type: Article
Uncontrolled Keywords: 1702 Cognitive Sciences, 2004 Linguistics
Subjects: H Social Sciences > HM Sociology
P Language and Literature > PN Literature (General)
Divisions: Humanities & Social Science
Publisher: John Benjamins Publishing
Date Deposited: 10 Jan 2020 12:23
Last Modified: 10 Jan 2020 12:23
URI: http://researchonline.ljmu.ac.uk/id/eprint/11786

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