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Jimura, T and Lee, T (2020) The impact of photographs on the online marketing for tourism: The case of Japanese-style inns. Journal of Vacation Marketing, 26 (3). pp. 354-364. ISSN 1356-7667
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Abstract
This paper examines the impact of the use of photographs in on-line marketing for tourism through a case study based in Japanese-style inns. Nowadays, most Japanese-style inns present photographs of what they think are their key appealing elements on their own social networking and/or video/photo-sharing websites, while guests upload their photographs and write comments on travel or social networking websites and/or on the websites of e-travel agents. Through the medium of ‘netnography’ this research has identified that the photographs presented on-line by Japanese-style inns can affect guests’ decision-making processes and/or expectations in both a positive and negative way, and eWOM can work together with the photographs to influence prospective guests.
| Item Type: | Article |
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| Additional Information: | The Author(s), Journal of Vacation Marketing,Volume 26(3) 354-364. Copyright © 2020 Article reuse guidelines: sagepub.com/journals-permissions DOI: 10.1177/1356766720913066 journals.sagepub.com/home/jvm Reuse is restricted to non-commercial and no derivative uses. |
| Uncontrolled Keywords: | 1506 Tourism, 1505 Marketing |
| Subjects: | T Technology > TR Photography G Geography. Anthropology. Recreation > G Geography (General) > G149 Travel. Voyages and travels (General) > G154.9 Travel and state. Tourism |
| Divisions: | Business & Management (from Sep 19) |
| Publisher: | SAGE Publications |
| Related URLs: | |
| Date Deposited: | 13 Feb 2020 09:29 |
| Last Modified: | 15 Aug 2022 15:00 |
| URI: | https://researchonline.ljmu.ac.uk/id/eprint/12249 |
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