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Peppa Piggy in the middle of marketers and mashup makers: A netnography of absurd animation on YouTube

Wilkinson, C and Patterson, A (2014) Peppa Piggy in the middle of marketers and mashup makers: A netnography of absurd animation on YouTube. In: Brown, S and Ponsonby-McCabe, S, (eds.) Brand Mascots: And Other Marketing Animals. Taylor and Francis. ISBN 978-0415826761

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Abstract

Book chapter

Item Type: Book Section
Subjects: P Language and Literature > PN Literature (General) > PN1990 Broadcasting
P Language and Literature > PZ Childrens literature
Divisions: Education
Publisher: Taylor and Francis
Date Deposited: 03 Mar 2020 11:58
Last Modified: 03 Sep 2021 23:00
Editors: Brown, S and Ponsonby-McCabe, S
URI: https://researchonline.ljmu.ac.uk/id/eprint/12372
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