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Adoption of Digital Technology in Corporate R&D Context

Li, C, Mehandjiev, N, James, A, Shahgholian, A, Lampel, J and Allen, M (2020) Adoption of Digital Technology in Corporate R&D Context. In: European, Mediterranean, and Middle Eastern Conference on Information Systems , 381. (16th European Mediterranean & Middle Eastern Conference on Information Systems, 9-10th December 2019, Dubai, UAE).

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Achieving tangible benefits from digitalization often requires changes in processes, culture and reward systems. This need is especially acute in research and development, yet the attitudes and skills of R&D staff may impede their use of automation. We examine the ongoing digitalization of R&D activities at Unilever. Using thematic analysis, we analyze in-depth interviews to uncover attitudes towards, and experiences with, digitalization of R&D using robots. We build on these findings and conduct sequence analysis to extract a number of within-interview sequential associations between themes. These associations have been mapped onto patterns aligned with four established models of digitalization and IT adoption: the Technology Acceptance Model, Resistance to Change, Task Technology Fit and Process Virtualization.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Digitalization uptake; R&D automation
Subjects: H Social Sciences > HF Commerce > HF5001 Business
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Q Science > QA Mathematics > QA76 Computer software
Divisions: Leadership & Organisational Development (new Sep 19)
Publisher: Springer
Date Deposited: 01 Jul 2020 11:07
Last Modified: 01 Jul 2020 11:07
DOI or Identification number: 10.1007/978-3-030-44322-1_41
URI: https://researchonline.ljmu.ac.uk/id/eprint/12958

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