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Evaluating employee's perception toward the promotion of safety marketing at ports

Chi-Chang, L and Chang, CH Evaluating employee's perception toward the promotion of safety marketing at ports. International Journal of Shipping and Transport Logistics. ISSN 1756-6517 (Accepted)

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Abstract

This research aims to evaluate the effects of safety marketing on employee safety climate, safety attitude, and safety behaviour in the context of logistics operations at ports in Taiwan. Exploratory factor analysis is initially proceeded to identify the key factors of safety marketing and safety climate. Confirmatory factor analysis and Structural Equation Modelling examined the effects between safety marketing safety climate and supervisor’s safety commitment on employees’ safety attitude as well as behaviour. Results reveal that safety marketing has a positive effect on safety climate and employees’ safety attitude, whereas a non-significant effect on employees’ safety behaviour. Meanwhile, safety climate has a positive effect on employees’ safety attitude. Results also show that supervisor’s safety commitment has a positive effect on safety climate, safety attitude, and safety behaviour respectively. The mediating effect of safety attitude is also found between safety marketing, safety climate, supervisor’s commitment and safety behaviour.

Item Type: Article
Uncontrolled Keywords: 1503 Business and Management, 1507 Transportation and Freight Services
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Maritime & Mechanical Engineering
Publisher: Inderscience Publishers
Date Deposited: 21 May 2020 09:53
Last Modified: 21 May 2020 10:00
URI: http://researchonline.ljmu.ac.uk/id/eprint/12976

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